4/30/2023 0 Comments Aftermath mediaJust because someone online has it, doesn’t mean that you have to have it. Many influencers love connecting with people and recommending products and services they genuinely love, but it helps to be conscientious before making purchasing decisions. When someone you follow on social media recommends that you buy something, look for hints like the post being labeled with “#ad” to help you know if they are being compensated to post about the product. We see influencers as inspirational figures and even friends-and often, they do become friendsbut companies see them as advertising platforms. Influencers are often paid by companies or given free products.Here are four quick principles you can use to help them understand how to avoid possible negative effects of social media influencers. ![]() Luckily, we can help our kids avoid these pitfalls by teaching them how to discern what’s real and what’s not on social media. There can be negative effects of social media influencers on youth. Navigating these waters is tough as adults, so imagine how difficult it can be for our kids. Social media influencers’ effect on society isn’t always positive. And it can be difficult not to compare our lives to influencers’ lives. However, it’s not always obvious what’s real and what’s not-at times, some influencers might promote something they haven’t used or don’t really like. Brands have an effective way to get the word out about their product, influencers can be compensated for content creation, and consumers can learn from peers about products and services and consume awesome content. It can really be a win-win-win situation. This type of advertising has created a whole new ecosystem on social media where influencers can make significant income through brand partnerships. If a company can find a person with a large social media following to recommend their product or service, they have an increased likelihood for sales. Have you ever bought something you learned about from someone you follow and admire on social media? You’re not alone! Companies have realized that consumers trust each other more than they trust companies or traditional advertising, so they’ve started working with people to recommend their products to their circles. How Do Social Media Influencers Affect Us? Like with everything online, it’s good to be conscientious and smart with your social media use to avoid possible pitfalls-and the same applies to your kids. However, social media influencers’ effect on society can lead to some negative effects like holding unrealistic expectations for ourselves and our families or comparing ourselves to others. One of the most incredible things about technology is how it allows us to connect with and better understand others, and many of us have developed genuine friendships with influencers and others we interact with online. If your kids are on social media, they likely follow their own set of influencers for the same reasons you do-it’s fun to feel a connection with someone online and to see how they live. Many of us love to follow influencers, most often people we’ve never met, for inspiration on everything from personal style and home decor to parenting and community involvement. Was there ever a better example of a love-hate relationship than our relationship with social media? It lets us connect with those we love, meet new people, and learn about new ideas, but it can also be addicting and have negative effects on our mental health.
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